About Asante

Asante is a leading, independent global advisory and private
markets placement group.

Over the last 20 years, the senior management team have advised on over $80Bn of successful private capital raisings from investors in North America, Europe, the Middle East and Asia-Pacific.

Core values

Operating in a highly competitive and dynamic industry with a group of self-starters who share a passion for high performance, we have built an enviable culture at Asante that is collegiate, solutions-driven and high energy. The team consistently strives to exceed client expectations, developing tailored solutions for each capital raising transaction, enabling our clients to shape the funding of their businesses in a coherent fashion and to maximise their sustained future success.

In an industry where the most valuable assets are people, we believe in partnering with teams that have demonstrated an ability to generate market leading returns, who share a high performance culture, who embrace an entrepreneurial spirit and whose interests are aligned with those of their investors. Whilst maintaining a diversified client base covering multiple strategies, we also attribute much of our success to limiting the number of groups we work with at any one time.

  • Knowledgeable

    We understand private capital markets, whether that’s private equity, venture capital, private debt or real assets and understand which investors are looking to invest in what, when.

  • Collaborative

    Our team is economically aligned as one tight unit to maximise the outcome of each fundraising in as short a period of time as possible. We believe this cements a close collaborative approach to fundraising and allows us to consistently evaluate how we deliver success to our GPs first, rather than to the individual.

  • Insightful

    We understand and interpret market knowledge and trends, provide genuine strategic and advisory support and meaningful input to enhance and grow client businesses over the long term.

  • Tireless

    We bring an intensity to each fundraising that ensures a successful outcome regardless of the challenges faced, with a record of successfully closing every mandate to date.

  • Globally Connected

    We have extensive, deep and diversified investor relationships in North America, Europe, the Middle East, Asia, Africa and Latin America, developed through years of association with highly differentiated and successful offerings, creative solutions and a deep understanding of each investor's program.

  • All Star Team

    We have an exceptional team of capital raising specialists who are focused on constantly exceeding client expectations. Our fused+ operational model has provided our team with the skills and experience to not only hit and exceed fundraising targets, but act as trusted advisors who understand and navigate both the global manager and investor universes.

What we do

Fused+ Model

Our fused+ operational model is unique amongst the placement industry with focused deal teams, dedicated to seamlessly running both project management and distribution. Regionally specialised distribution sub-teams ensure that deep and lasting relationships are created and maintained with top tier investors across the globe.

Entrepreneurial Culture

Our founding team have worked together for the past 20 years and since inception we have focused on recruiting and retaining the best capital raising professionals, who all enjoy a work-hard/play-hard ethos. We invest heavily in training and personal development to ensure that staff remain at the top of their game.

Partnering with the Best

We have built a successful track record in raising both highly established and first time funds. We understand the market and what investors are looking for and have repeatedly been able to drive strong asset and lateral strategy growth in established managers, whilst partnering with the leading managers of tomorrow.


We are selective about the mandates that we take on and actively limit the number of fundraises that we undertake at any given time – choosing to focus on the quality of our clients and the ability to close their funds as our key metrics for success.

Full Spectrum Advisor

We occupy a unique position in that we advise not only on primary fundraisings and secondary transactions, but also on direct transactions with dedicated European and North American teams raising significant capital on a deal by deal basis for leading fundless sponsors.

In numbers

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    Team Asante

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    (London, New York
    and Hong Kong)

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    Funds closed

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    $Bn of capital raised

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    $Bn of direct transactions closed

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    $Bn of secondary transactions closed

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    Thousand live LPs covered

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    Industry awards
    and counting


Our people define our business. We recruit and retain the brightest and the best.