About Asante

Asante is a leading, independent global advisory and private
markets placement group.

Over the last 20 years, the senior management team have advised on over $80Bn of successful private capital raisings from investors in North America, Europe, the Middle East and Asia-Pacific.

Core values

Operating in a highly competitive and dynamic industry with a group of self-starters who share a passion for high performance, we have built an enviable culture at Asante that is collegiate, solutions-driven and high energy. The team consistently strives to exceed client expectations, developing tailored solutions for each capital raising transaction, enabling our clients to shape the funding of their businesses in a coherent fashion and to maximise their sustained future success.

In an industry where the most valuable assets are people, we believe in partnering with teams that have demonstrated an ability to generate market leading returns, who share a high performance culture, who embrace an entrepreneurial spirit and whose interests are aligned with those of their investors. Whilst maintaining a diversified client base covering multiple strategies, we also attribute much of our success to limiting the number of groups we work with at any one time.

  • Insightful

    We share deep knowledge of private capital markets, whether that’s private equity, venture capital, private debt or real assets, and across any geography globally. Coupling that knowledge with a deep understanding of which investors are looking to invest in what types of strategies.

  • Aligned

    Our team is economically aligned as one tight unit to maximise the outcome of each fundraising in as short a period of time as possible. We believe this cements a close collaborative approach to fundraising and allows us to consistently evaluate how we deliver success to our GPs as the primary objective.

  • Entrepreneurially Creative

    We read and interpret market knowledge and new trends, providing strategic input and advisory support to our GPs with a mindset of meaningfully enhancing and growing client businesses over the medium to longer term.

  • Trustworthy

    Our clients like our direct, candid approach which includes providing constructive feedback, always aimed at improving positioning and approach, which in turn is demonstrated through ultimate results.

  • Culturally Diverse

    Through advising on successful offerings across every corner of the globe, we have a set of extensive, deep and diversified investor relationships in North America, Europe, the Middle East, Asia, Africa and Latin America, all of whom are matched with an equally culturally diverse team and creative solutions in response to specific needs.

  • Tenacious

    We bring an intensity to each fundraising that ensures a successful outcome regardless of the challenges faced, with a record of successfully closing every mandate to date.

What we do

Fused+ Model

Our fused+ operational model is unique amongst the placement industry with focused deal teams, dedicated to seamlessly running both project management and distribution. Regionally specialised distribution sub-teams ensure that deep and lasting relationships are created and maintained with top tier investors across the globe.

Entrepreneurial Culture

Our founding team have worked together for the past 20 years and since inception we have focused on recruiting and retaining the best capital raising professionals, who all enjoy a work-hard/play-hard ethos. We invest heavily in training and personal development to ensure that staff remain at the top of their game.

Partnering with the Best

We have built a successful track record in raising both highly established and first time funds. We understand the market and what investors are looking for and have repeatedly been able to drive strong asset and lateral strategy growth in established managers, whilst partnering with the leading managers of tomorrow.


We are selective about the mandates that we take on and actively limit the number of fundraises that we undertake at any given time – choosing to focus on the quality of our clients and the ability to close their funds as our key metrics for success.

Full Spectrum Advisor

We occupy a unique position in that we advise not only on primary fundraisings and secondary transactions, but also on direct transactions with dedicated European and North American teams raising significant capital on a deal by deal basis for leading fundless sponsors.

In numbers

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    Team Asante

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    (London, New York, Hong Kong & Munich)

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    Funds closed

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    $Bn of capital raised

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    $Bn of direct transactions closed

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    $Bn of secondary transactions closed

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    Thousand live LPs covered

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    Industry awards
    and counting

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    Trees Planted
    (JUST ONE Tree)


Our people define our business. We recruit and retain the brightest and the best.